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Dear DUSA Members and Friends,

We are delighted to present you the third session of the Online Brown Bag "Lunch and Learn Sessions" from DUSA Annual Partner: International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU). 

The Third Session

Topic:  Can Car Sharing Disrupt Car Ownership and Usage? A Conjoint Study of Demand for Urban Mobility Modes

We investigate the effects of introducing car sharing on mobility choices in urban transportation. Despite growing rapidly, there is mixed evidence on its viability and the intended environmental outcome, which depend on the change of consumer mobility choices in response to the introduction of car sharing. Ideally, the demand for car sharing should come from the potential car buyers, but not from those who are using public transport, and otherwise the environmental objective may not be achieved with the higher total car usage. This poses a challenge for the targeting and design of car sharing service and government policy. We conduct a choice-based conjoint study to reveal demand preferences through the trade-offs between alternative mobility modes with accounting for the effects of key mobility attributes and government policy. Nested logit modelling allows us to identify a choice structure where public transit users, particularly who intend to buy cars, are more likely to adopt car sharing than car owners due to an endowment effect for car ownership. Therefore, introducing car sharing, though slowing the growth of private car ownership, may in fact increase total car usage by attracting public transit users. In the context of COVID-19 pandemic, however, car sharing can serve as a buffer to meet the commuters' need to practice social distancing for a period and prevent them from permanently switching to private car drivers. Our study sheds new light on the business model design, pricing and operational strategies for car sharing service providers and the policy design for governments to achieve the desirable objectives of introducing and promoting car sharing.


12:10 PM -12:50 PM, Wednesday, May 20, 2020


Please note that the number of participants is limited to 100 people. Registration will be accepted on a first-come first-served basis, with priority given to DUSA Members.

Link of seminar will be sent upon registration prior to the event. Please ensure your e-mail address is valid and try also to check your junk mail just in case.






  • Dr. Lixian Qian (Associate Professor in Marketing and Innovation at IBSS of XJTLU)

    Dr. Lixian Qian

    Associate Professor in Marketing and Innovation at IBSS of XJTLU

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Further Details



DUSA Annual Partner