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Dear DUSA Members and Friends,

We are delighted to present you the fifth session of the Online Brown Bag "Lunch and Learn Sessions" from DUSA Annual Partner: International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU). 

The Fifth Session

Topic: Straight from the China CEO: 'Must have' leadership skills for the world's most dynamic market

What qualities, skills, and knowledge areas are essential to rise to the position of "China CEO" at a multinational company? Find out directly from the top executives at Coca-Cola, Microsoft, L'Oreal, Tata, Sony as they share their advice and best practices. Join author and IBSS Sr. Associate Professor of Management (Adjunct) Dr. Laurie Underwood as she shares highlights from CHINA CEO II (Wiley, 2020). The new book, co-authored by CEIBS MBA Dean Juan Fernandez, running large-scale, high-profile MNCs in China. Dr. Underwood will share strategies and best practices covering three of the book's key themes: leading diverse employee teams in today's China, navigating amid China's digital revolution, and attracting China's highly demanding consumers.


12:10 PM -12:50 PM, Wednesday, June 3, 2020


Please note that the number of participants is limited to 100 people. Registration will be accepted on a first-come first-served basis, with priority given to DUSA Members.

Link of seminar will be sent upon registration prior to the event. Please ensure your e-mail address is valid and try also to check your junk mail just in case.






  • Dr. Laurie Underwood (Sr. Associate Professor of Management (Adjunct) at IBSS)

    Dr. Laurie Underwood

    Sr. Associate Professor of Management (Adjunct) at IBSS

    More Information

Further Details



DUSA Annual Partner