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Dear Valued DUSA Members and Friends,


This is the last call of DUSA Workshop "Risk Control: Tackling Brand Protection in China" scheduled on November 15th. We invite General Managers, CFOs, Legal Directors/Managers and Human Resources Directors/Managers from the manufacturing companies to participate.

Brand risk is a continuing challenge for multinational companies in China, despite years of effort by the government to crack down on it. Despite improvements to the legal system, counterfeiting, copycat, and parallel production have gained a new dimension in the digital era. Sales are not only via offline channels but also through a broad spectrum of online channels, making it increasingly difficult to understand the scale and origin of infringement. Tackling market misbehavior is no longer a matter of a simple checklist, but instead should include a 360-degree examination of internal controls and external channels (both online and offline). In other words, the investigation must be fit for purpose in a complex market environment.


In this session, Control Risks will introduce the evolving landscape of brand protection challenges and investigations in the digital era, and its unique methodology using creative tools to address the root cause, based on years of practice in this field. We will also introduce interesting case studies, to bring the senior leadership of multinational companies with fresh ideas to navigate different scenarios. Specifically, the following topics will be covered:

  • Why brand protection is important;
  • In the digital era, what are the new challenges for brand protection;
  • Methodologies and tools for investigation;
  • Scenario planning and aligning the ultimate goal;
  • Addressing internal control deficiencies;
  • Case studies.

Language

English

Event Registration

  • Enrollment is open now. Please book your seat by clicking the button "Register Now". Limited seats are available, so please enroll in the event at your earliest convenience.
  • DUSA will send the e-invoice to you by email one week after the event. 


Agenda

Speakers

  • Rebecca Lee (Associate Director Compliance, Forensics and Intelligence practice for Greater China and North Asia of Control Risks)

    Rebecca Lee

    Associate Director Compliance, Forensics and Intelligence practice for Greater China and North Asia of Control Risks

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  • Jane Yang (Association Director of Control Risks)

    Jane Yang

    Association Director of Control Risks

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  • Shanshan Qiao (Senior Consultant at Control Risks)

    Shanshan Qiao

    Senior Consultant at Control Risks

    More Information

Ticket Price

Cancellation Policy

If you register for an event but can't attend, please do let us know in advance. If you cancel 1 day before the event, there will be NO cancellation fee. DUSA will charge 100% of the registration fee for cancellation within 24 hours.

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