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China is a massive market for every industry or its exciting technological development. For the past decade, numerous global brands have entered China. And now they see it as their main arena for growth as well as new, smaller businesses looking for opportunities to make a fortune in this country.


The most important question remains as to what marketing strategies work well in China.


Your overseas reputation or financial capabilities may grant you certain advantages. However, both global companies and start-ups face similar challenges when it comes to understanding Chinese consumers and their buying behaviors.


We are honored to invited Mr. Miguel Fabra, Modula Asia Managing Director and Prof. Anna Y. Tian, Associate Professor in IBSS at XJTLU to share with us their experience and research on this topic.

Event Registration

The registration will be closed at 12:00 pm on June 23rd, 2022. Please register and reserve in advance. There are limited seats for the event, so the registration is based on "first come, first served" and "DUSA member is prior" principle. 


The electronic invoice will be sent to your inbox one week after the event. 

Agenda

Language

English

Dress Code

 Smart Casual

Keynote Speakers

Tickets

About MODULA (China) Automation Equipment Co., Ltd.

In year 1987, Mr. Franco Stefani built up MODULA team in Italy, starting to provide automatic vertical warehouse solution to customers in all industries.

 

Our vertical warehouse makes it easy for customers to improve storage capacity in current plant. Now MODULA business expanded worldwide because of its reliable products and continuous innovation.

 

Modula China was founded in 2019 in Suzhou SIP, the 3rd manufacture center of Modula group. Since day one we are committed to provide the best automated vertical lift solution for China and since this year for Asia market, to help customers to build new or transform their traditional warehouses to intelligent ones with minimum investment, while at the same time save at least 90% of ground space and improve efficiency 2-3 times.

 

During 2021, MODULA switched marketing strategy from European mindset to China localized mindset. After continuous trial and exploration, they found out a set of effective marketing strategy for the Chinese market, which put MODULA China in a strong position for 2021:

-       - Bookings: > 2,2x

-       - Revenues: ~ 2x

-       - Production: > 2x

-       - Increase in Net Income: >> 6x

MODULA (China) Automation Equipment Co., Ltd.

Address 地址: No.7 Fang Zhou Road SIP Suzhou

Telephone 电话+86051267997768

Official Website 官网地址:  https://www.modula.eu

Disclaimer

Please note that DUSA European Association Suzhou will take photos for this event and may post on our website and/or social media platforms. By attending this event you consent to DUSA European Association Suzhou taking and using such photos as described above.


Please contact biz@dusa-eu.cn if you have any questions.

Cancellation Policy

If you register for an event but can't attend, please do let us know in advance. If you cancel 1 day before the event, there will be NO cancellation fee. DUSA will charge 100% of the registration fee for cancellation within 24 hours.

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