When the Competition Eats Your Lunch: The Price Disruption That's Coming for Every Industry

当竞争"吃掉你的午餐"：即将席卷所有行业的价格冲击

In an era where the global business landscape is undergoing rapid transformation, price disruption is sweeping across industries at an unprecedented pace. The scenario of a competitor launching a comparable product at a mere 10% of the original price isn't science fiction—it's an ongoing reality reshaping markets worldwide. Against the backdrop of economic slowdowns and intensifying international competition, neither established European enterprises nor innovative American firms can rely on geographical protectionism to shield themselves from disruption. Traditional business models are faltering under these new challenges, with companies facing the erosion of market share and the obsolescence of once-dominant competitive advantages.

在全球商业格局加速重塑的当下，价格颠覆正以前所未有的速度席卷各个行业。竞争对手推出价格仅为原价 10% 的同类产品，这并非夸大其词，而是正在真实发生的市场现象。在经济下行压力与激烈国际竞争的双重夹击下，无论是欧洲的老牌企业，还是美国的创新型公司，都无法再依靠地域优势置身事外。面对这些新挑战，传统商业模式逐渐失去竞争力，企业市场份额不断被侵蚀，曾经的竞争优势也在快速消退。

DUSA June Roundtable will delve into the complacency traps that companies fall into during prosperous times, unveil the innovative competitive logics fueling price disruption, and offer practical survival strategies spanning strategic transformation to digital revolution.

DUSA 6月圆桌会议 将深入探讨企业在发展顺境中容易陷入的自满陷阱，揭示价格颠覆背后全新的竞争逻辑。

Part I: The Perfect Storm of Complacency | 第一部分：自满引发的完美风暴

The Good Times Trap | 繁荣陷阱

• Why companies stop innovating when business is booming | 企业为何在业务蒸蒸日上时停止创新
• The illusion of invincibility during economic upturns | 经济上行期的无敌错觉
• Case study: How market leaders get blindsided | 案例研究：市场领先者如何被打个措手不及

The Arrogance Factor | 傲慢因素

• "They're not good enough" - The dangerous dismissal | "他们不够好"—— 危险的轻视
• Quality assumptions that no longer hold | 不再成立的质量假设
• The 10-15 year wake-up call | 10到15年的警醒时刻

Economic Reality Check | 经济现实检验

• What happens when the tide goes out | 退潮时会发生什么
• Existing customers buy less or disappear | 老客户购买量j减少或流失
• The magic sauce stops working | 成功秘诀不再奏效

Part II: The New Rules of Disruption | 第二部分：颠覆的新规则

The 10% Solution Strategy | 10%解决方案策略

• How disruptors avoid head-to-head competition | 颠覆者如何避免正面竞争
• Reducing scope, not just price | 缩减业务范围，而非单纯降价
• Creating new product categories at fraction of cost | 以低成本创建新产品类别

Beyond Price: The Speed Advantage | 超越价格：速度优势

• Quick, nimble, flexible vs. slow and bureaucratic | 快速、灵活、敏捷 vs 迟缓、官僚
• Customer-centricity as competitive weapon | 以客户为中心作为竞争武器
• Digital integration as standard, not exception | 数字整合成为标配，而非例外

The Global Reality | 全球现实

• From China to your doorstep | 从中国到家门口
• European factories, American expansion | 欧洲工厂，美国扩展
• Why geographic protection is dead | 地域保护为何已失效

Part III: Fighting Back - The Survival Playbook | 第三部分：反击—生存指南

Strategy 1: Find Your Unmatched Value | 策略一：寻找无可替代的价值

• What can you do that they can't? | 你能做而对手不能做的是什么？
• Pre-sale co-development with customers | 售前与客户共同开发
• Post-sale service excellence | 卓越的售后服务
• Niche specialization opportunities | 专业细分领域的机会

Strategy 2: Speed Up or Die | 策略二：提速，否则出局

• Becoming agile in traditionally slow organizations | 在传统迟缓的组织中实现敏捷化
• Customization as competitive advantage | 定制化作为竞争优势
• Breaking bureaucratic chains | 打破官僚枷锁

Strategy 3: Digital Transformation Reality | 策略三：数字化转型的现实

• Why invention doesn't equal implementation | 发明不等于落地实施
• Learning from disruptors' digital playbook | 向颠覆者学习数字化策略
• Industry 5.0 while you're stuck in 4.0 | 当你还停留在工业4.0，别人已迈向工业5.0

Strategy 4: New Market Development | 策略四：新市场开拓

• Why you should have started years ago | 为何几年前就该开始行动
• Better late than never approach | 迟做总比不做好
• Long-term investment mindset | 长期投资思维

Part IV: The Existential Choice | 第四部分：生死抉择

Face the Truth | 直面现实

• Honest assessment: What's working, what's not | 诚实评估：哪些有效，哪些无效
• The real threat beyond just losing China | 不仅仅是失去中国市场的真正威胁
• Losing your entire business model | 失去整个商业模式

Three Paths Forward | 三条前行zzh之路

1. Transform: Change your DNA to compete | 转型：改变企业基因以参与竞争
2. Adapt: Find partnership/acquisition opportunities | 适应：寻找合作或s收购机会
3. Exit: Close shop before losses mount | 退出：在亏损扩大前止损离场