Crafting Persuasive & Logical Work Briefings

有说服力的逻辑工作汇报

Whether delivering a briefing to internal executives or external clients, these presentations share one crucial commonality: they represent a prime opportunity to maximize your influence. These are not merely informational updates; they are carefully crafted interactions designed to reshape your audience's perspective. What do all persuasive briefings have in common? Beyond being logically structured and concise, they are fundamentally audience-centric. This course teaches the mindset, underlying logic, methodology – the "Dao" – of designing and delivering presentations. Essentially, it's about "How to Sell Your Ideas in Any Briefing."

不管是一次向内部高管的汇报，还是一次向外部客户的汇报，都有一个共同点，即这是一次可以充分发挥你的影响力的极佳机会。这种汇报，绝对不是在陈述一些情况，而是通过精心构思的内容去改变你的听众。这种有说服力的汇报有什么共同点呢？就是它不仅仅是逻辑清晰和简明扼要，更重要的是它是听众导向的。本课程所教授的是设计和呈现汇报的思路、底层逻辑和方法论，或者说是一种有说服力的汇报的"道"，即"如何在汇报中Sell你的想法"。

Moving from disorganized updates to mastering a systematic approach for crafting and delivering persuasive briefings. | 从毫无章法的汇报到掌握一套系统化的方法来构思、和呈现有说服力的汇报。

• How to design an overall persuasive briefing strategy? | 如何构思有说服力的总体汇报策略？
• How to logically organize content using storytelling frameworks? | 如何通过故事线有逻辑地组织内容？
• How to present key points concisely within tight time constraints? | 如何在有限时间简明扼要呈现内容？

• Mindset Shift: Equips learners not just with tactics, but with the core logic and mindset for persuading audiences. | 思维改变：学员掌握的不是话术，而是说服听众的逻辑和思维方式。
• Real-World Scenarios: Practical case studies covering strategy proposals, project updates, marketing plans, and issue resolution. | 实战场景：解决方案、项目进展、营销计划、问题处理等实战案例。
• Actionable Frameworks & Tools: Easy-to-apply models allow learners to quickly grasp the essence of persuasive briefings. | 工具模型：易于上手的工具模型使学员快速掌握说服力汇报的精髓。
• Expert Coaching: Instructor leverages extensive experience supporting General Managers in briefing global presidents, offering practical guidance. | 汇报辅导：讲师多年协助总经理向全球总裁汇报，可提供实战辅导。

Gain a complete, systematic methodology and toolkit for designing and delivering briefings. | 收获一整套系统化地构思和呈现汇报的方法论和工具箱

• The Persuasive Design Framework: OPMS | 说服力设计框架OPMS
• Logical Storyline Frameworks for Key Scenarios |  典型场景故事线逻辑框架
• Concise Presentation Structure: SDS | 简明扼要呈现架构SDS
• Principles for Logical PowerPoint Slide Design | 逻辑PPT页面设计原则
• Step-by-Step Techniques for Advancing Presentation Topics | 汇报演讲话题推进步骤

Module 1: Audience-Centric Briefing Strategy | 模块一：听众导向的总体汇报策略

Objective | 模块目的

Equip learners with the overall briefing design mindset, establishing an audience-centered logic for persuasion. | 使学员掌握汇报的总体设计思路，建立以听众为中心的说服力汇报逻辑。

Framework | 理论框架

• Begin with the End in Mind – Clarifying Your Briefing Purpose | 建立以终为始的设计思路—明确汇报意图
• Defining the Core Message – Distilling the Central Idea | 明确汇报到底要表达什么—提炼中心思想
• Increasing Persuasion Through Audience Pain Points – Shaping the Central Idea | 围绕听众痛点提升说服力—构思中心思想
• Designing the Logical Flow – Mastering the OPMS Framework | 利用模型设计汇报的逻辑—掌握OPMS框架

Practice | 案例练习

• Which purpose clearly exemplifies a "begin with the end" approach? | 什么样的目的清晰体现了以终为始的汇报思路？
• How do Mary's different briefing goals impact her content? | Mary的不同汇报目的如何影响她的汇报内容？
• Using the central-idea-first approach: How to clearly update project status? | 如何用中心思想先行的方式清晰汇报项目情况？
• How did Tony shape his central idea to gain GM approval for the product plan? | Tony使GM认可产品计划如何构思中心思想？
• Briefing leadership for resource allocation: How to shape the central idea? | 项目汇报中向领导争取资源如何构思中心思想？

Module 2: Logical Storyline Design Frameworks | 模块二：逻辑严谨的故事线设计框架

Objective | 模块目的

Equip learners with proven storyline frameworks for briefing internal executives and external clients. | 使学员掌握向内部高管和外部客户汇报的典型故事线设计框架。

Framework | 理论框架

• Review & Outlook Storyline (BOSE): Project updates, Monthly/Quarterly/Annual Reviews & Plans | 回顾展望型故事线（BOSE）：项目进展、月/季/年度回顾和计划
• Solution Proposal Storyline: Framing solutions to address identified problems | 解决方案型故事线：针对问题提出解决方案

Practice | 案例练习

• Logical structuring using the Review & Outlook (BOSE) framework | 回顾展望型故事线的逻辑梳理
• Logical structuring using the Solution Proposal framework | 解决方案型故事线的逻辑梳理

Module 3: Translating Persuasive Logic into Effective PPT | 模块三：把说服力逻辑转变为PPT呈现

Objective | 模块目的

Equip learners with principles for designing PPT slides that are focused, logical, and visually compelling. | 使学员掌握重点突出、富有逻辑、吸引眼球PPT呈现设计原则。

Framework | 理论框架

• Efficient Logical Structure: How to tell your story logically on one page? | 逻辑高效型呈现结构：如何用一页纸讲清楚你的故事线逻辑？
• Slide Logic: How to ensure the audience instantly grasps your key points and logic? | PPT页面的呈现逻辑：如何使听众瞬间理解你的重点和逻辑？

Practice | 案例练习

• How did Sales Manager Carol's PPT instantly capture audience attention? | 销售经理Carol的汇报如何瞬间抓住听众注意力？
• How did Project Manager Alex distill key points and guide direction through PPT? | 项目经理Alex的汇报如何提炼重点并主导方向？
• Improving specific PPT slides for instant audience understanding? | 这些PPT页面如何改进，使听众瞬间理解重点

Module 4: Projecting Professional Presence & Delivery | 模块四：体现专业风范的汇报演讲技巧

Objective | 模块目的

Equip learners with key techniques for grabbing audience attention and demonstrating professional delivery presence. | 使学员掌握吸引听众注意力的关键环节和台上专业演讲风范

Framework | 理论框架

• The 4 Stages of Engaging Delivery: Opening, Introduction, Development, Closing | 吸引听众注意力的演讲4阶段：开场、导入、展开、结尾
• Professional Platform Skills: Mindset, Format, Eye Contact, Body Language, Verbal Delivery, Tone, Use of Props | 台上呈现的专业汇报演讲技巧：心态、形式、眼神、肢体、语言、语调、道具

Junior/Middle/Senior Managers, High-Potential Talent, Key Business Contributors

高中基层管理者、高潜人才、业务骨干