IBSS Online Open Enrolment Programmes

IBSS offers global organisations an unparalleled opportunity to enhance and elevate the business acumen skills of its employees. Through an open-enrollment model, organisations are invited to send employees to one of the programmes, which can advance your employees' business acumen in key areas such as management, marketing, business strategy, and innovation.

西浦国际商学院开放教学资源，向企业员工提供深造学习的机会，致力于提高企业的整体绩效表现。企业员工或管理人员均可参与该课程，提升其在管理、市场营销、战略和创新管理等领域的商业技能。

The following 8 Open Enrolment courses are now open to applications. The schedule of the programmes can be seen as following:

现在以下8门公开课程已开始接受报名，具体计划如下。

The first programme "'Must Have' Leadership Skills for Today's China Market"  has already begun since July 9. If you are interested in this programme, please contact with Executive Education Team of IBSS, XJTLU.

For more information, please contact: | 如需更多信息，请联系：

Executive Education of International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) | 西交利物浦大学国际商学院高管教育团队

Tel 电话:+86 512 8188 4886 / +86 512 8816 1722 (Working Hours: 9:00-17:00 Monday to Friday)

Email 邮箱: IBSSExecED@xjtlu.edu.cn. 

Address 地址 :

IBSS Building, South Campus of XJTLU

8 Chongwen Road, Dushu Lake Science and Innovation District

Suzhou Industrial Park, Suzhou

苏州市工业园区独墅湖高教区崇文路8号西交利物浦大学南校区西浦 国际商学院（BS楼）

Topic: Mindfulness, Creativity and Entrepreneurship: Beyond Stress Reduction

In this VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world, everybody can benefit from creativity and entrepreneurship. Creative work of all types, whether it is starting a business, developing a new product, creating an artistic piece or writing an article, depend upon something deeper, which is the power of an open, discerning mind. Thus, the course helps us to know our mind better, as we cultivate the capacity to stay calm amidst stress and remain open amidst chaos, by developing disciplines that can help us be more creative in our business ventures as well as the rest of our lives. 

The course is designed to open participants to the creativity within themselves so that their business, or occupation, can be a "work of art". While creative problem solving and work performance can be improved as the results of this course, you can expect more than simply acquiring knowledge and techniques: be prepared for introspection and attention to one's own innate personal creativity. 

Target Participants

The programme is designed for people of all levels who need to cultivate creativity and entrepreneurship. Mindfulness is currently considered as one of the best way to stimulate creativity, and the skills developed in this course are helpful in many aspects of our lives, the skills are particularly useful in career positions such as entrepreneur, product manager, marketing manager, designers, etc. 

Benefits

• By the time you complete the programme, you will be able to:
• Understand how stress negatively impacts body and how mindfulness techniques can help us manage stress in a healthy way
• Understand how the mind works during creative processes by nurturing one's creative potentials
• Recognize limits and obstacles within creativity and learn how to work with them skillfully
• Establish regular formal mindfulness and contemplative practice discipline

 July 15, 2020 - September 9, 2020 (9 sessions, 2 hours per session)

English

Fee: RMB 6,000

• Programme fee includes tuition, case licensing fee, and other course materials.
• A certificate issued by International Business School at Xi'an Jiaotong-Liverpool University will be awarded after completing the programme. 

Discount: 20% tuition discount for DUSA Members

Topic: Marketing Strategies in a Post-COVID World

Since the COVID outbreak in January 2020, the world has undergone unprecedent changes that are impacting all economic sectors and businesses, as well as consumers' lives and imagery. How are companies reimagining their identity in a post-COVID world? How are marketing departments changing their communication towards their clients and their employees? How are consumers' minds adapting to this new normal?

While uncertainty seems now dominating our world, what we know for sure is that companies that were able to quickly adapt to the new environment proved to be the most successful and resilient in the struggle. Some of them are even doing better with happier and more efficient employees. By collecting evidence from both primary and secondary sources (including interviews with experts, data, and case studies) during this course we will analyze how several companies are adopting novel communication and marketing strategies and responding positively to the current situation, thus building solid foundations for a post-COVID business environment. 

Target Participants

The programme is designed for mid-senior level executives and managers currently employed or looking for a change in their career regarding communication and marketing.

Benefits

By the time you complete the programme, you will be able to:

• Learn the most successful marketing strategies from real-case studies in a post-COVID world
• Understand how communication strategies help cohesion among employees
• Understand how consumers' perceptions and attitudes are changing in key sectors
• "Do and don't": learn from best practices and mistakes

July 28 - August 20, 2020 (8 sessions, 1.5 hours per session)

English

Fee: RMB 4,000

• Programme fee includes tuition, case licensing fee, and other course materials.
• A certificate issued by International Business School at Xi'an Jiaotong-Liverpool University will be awarded after completing the programme. 

Discount: 20% tuition discount for DUSA Members