Please be noted that the venue of the training is changed to "Holiday Inn Express Suzhou Changjiang". 

The rapid expansion of social media has altered marketing and communication in different ways. It challenges our business and daily life. At the same time, it presents exciting new opportunities for the brand, partners and ourselves. We need a systematic operation strategy to lead us and learn from practical cases especially those successful cases branding with limit budget and challenged with annual growth target.

DUSA has prepared 2 training courses about the social media marketing for SEMs. In the first course, we are delighted to invite Ms. Cathy Gu, founder of Koala Marketing, to share her experience in the "Social Media Marketing and Acquisition". 

This training course is tailor-made for the small and medium size manufacturing companies. All these 3 sessions are set to meet the pinpoints of our members. Attending this training course, you will

• GRASP a new view of social media and content marketing through the analysis of more than 20 cases. 
• LEARN how to benefit from the explosive growth of content marketing, drive free traffic and win brand reputation.  
• GET a deep understand on how to communicate with online consumers: get to know them, get in touch with them, and get them involved.
• ENHANCE the ability of content creation, curation and distribution online with an actionable social media marketing plan.

社交媒体的迅速发展从不同方面改变了营销和传播的方式。它在挑战传统营销的同时也为我们的品牌、合作伙伴和营销人员带来了让人兴奋的新机遇。我们需要一个系统的运作策略来引导，同时也需要借鉴实践案例，尤其是那些在有限预算并承担着年度增长目标的压力下成功的案例。为此，DUSA准备了针对中小型制造企业的两次关于社交媒体营销的系列课程。 我们很高兴地邀请到Cathy老师（考拉营销创始人，社交媒体运营实战派），带来关于"新媒体营销与获客增长" 的分享。

本次课程是Cathy老师为中小企业制造企业量身定制，目的是为了解决大家在运营社交媒体和线上营销时遇到的实际问题。通过参加培训，您将：

• 深度学习20个成功案例，获得对社交媒体营销和内容营销全面且深刻的认识；
• 掌握内容营销的真谛，并学会如何为品牌赢得免费的流量和长久的声誉；
• 深入了解线上用户沟通的方法与方式，从而提升沟通效率和用户互动；
• 学习如何制定系统化的内容运营计划，从而提升内容创作、内容策划和内容分发的能力。

This course is suitable for the social media managers and specialists, digital marketers, brand managers, communication managers and specialists, PRs, internal marketing managers and HRs. 

本课程尤其适用于社交媒体运营负责人，数字化营销负责人，品牌经理，传播负责任，公共关系负责人，对内品牌管理者，人事部人员。

Warm- up | 热身小游戏

Session 1  What is the core value of social media marketing? | 运营社交媒体的核心价值;

• What are the commonalities of successful social media brands | 成功的社交媒体品牌有哪些共性？
• Difference of the social media marketing between B2B and B2C | B2B的社交媒体营销和B2C的社交媒体营销的不同;
• Case Study | 案例解析 

Session 2 How to operate a company 's social media platform? | 如何经营企业自媒体平台？

• Main social media platforms: WeChat Official Account, WeChat Video Account and LinkedIn; | 社交媒体平台解析：微信公众号，微信视频号及LinkedIn； 
• Main content of the marketing material: graphic message, short video, live broadcast, e-letter, H5 and poster;  |主流内容解析：图文消息，短视频，直播，e-letter，H5及海报；
• How can we do the online marketing when the budget is zero？| 当我们0预算时，我们怎么进行线上营销？ 
• How to operate the WeChat official account and short video of a manufacturing B2B companies? | 如何运营制造型B2B企业的微信号和短视频？
• How to operate the company LinkedIn account? | 如何运营企业的LinkedIn？
• Case Study | 案例解析

Session 3 Tips and practical experiences for daily operation | 社交媒体运营实战经验分享

• How to make text-based social media more attractive? (Format) | 如何让文字类的社交平台更具吸引力？（格式）
• How to write high-frequency interactive social copywriting? | 如何撰写高频互动的社交体文案？
• How to improve the work efficiency of the new media operators? | 如何提升新媒体运营者的工作效率？
• Cast Study | 案例解析