When LinkedIn Meets WeChat: How CEOs Strategically Drive B2B Sales in China's Digital Era
In today's hyper-connected China, B2B selling is no longer driven by cold calls and trade fairs alone — it's powered by digital trust and social engagement. This keynote explores how platforms like LinkedIn and WeChat are transforming the way business leaders connect with customers, partners, and employees.
Drawing on more than 20 years of executive experience in China, Jochen Zhu-Schleiss shares real-world insights into how CEOs can lead digital transformation from the top — building visibility, credibility, and growth through authentic online presence. For manufacturing SMEs, this session reveals how to leverage social media not just for marketing, but as a strategic sales and relationship-building tool in China's fast-evolving B2B landscape.
Why You Should Attend
Discover practical strategies to modernize your B2B sales approach, understand how digital platforms shape decision-making in China, and learn how leadership visibility can drive real business impact. Whether you're expanding in China or strengthening partnerships, this session will help you position your company — and yourself — for success in the digital era.
Language
English
Registration & Cancellation Policy
- There are only 40 seats for this event. The registration is based on "first-paid, first-served" principle.
- Refunds will be given for cancellations received before 24 hours. No refunds will be granted if the cancellation is received within 24 hours before the event.
Agenda
6
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20PM
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20PM
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6
30PM
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30PM
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40PM
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40PM
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7
25PM
Presentation
Jochen Zhu-SchleissWhen LinkedIn Meets WeChat: How CEOs Strategically Drive B2B Sales in China's Digital Era
7
25PM
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7
40PM
7
40PM
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8
10PM
8
10PM
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9
15PM
Presentation
When LinkedIn Meets WeChat: How CEOs Strategically Drive B2B Sales in China's Digital Era
Speakers
Jochen Zhu-Schleiss
CEO & General Manager of Automotive and Healthcare IndustriesJochen Zhu-Schleiss is a global executive with over 20 years of leadership experience in China and across the Asia-Pacific region. As CEO and General Manager in the automotive and healthcare industries, he has led organizations through transformation, growth, and digitalization. Having lived and worked in China for two decades, Jochen bridges Western leadership with deep local insight. In his keynote, “When LinkedIn Meets WeChat: How CEOs Strategically Drive B2B Sales in China’s Digital Era,” he shares how social media and digital engagement are reshaping B2B selling — and how CEOs can turn digital presence into lasting business impact.
Dress Code
Business Casual
Speaker
Jochen
Zhu-Schleiss
CEO & General Manager of Automotive and Healthcare Industries
Jochen Zhu-Schleiss is a global executive with over 20 years of leadership experience in China and across the Asia-Pacific region. As CEO and General Manager in the automotive and healthcare industries, he has led organizations through transformation, growth, and digitalization. Having lived and worked in China for two decades, Jochen bridges Western leadership with deep local insight. In his keynote, “When LinkedIn Meets WeChat: How CEOs Strategically Drive B2B Sales in China’s Digital Era,” he shares how social media and digital engagement are reshaping B2B selling — and how CEOs can turn digital presence into lasting business impact.
Jochen Zhu-Schleiss is a global executive with over 20 years of leadership experience in China and across the Asia-Pacific region. As CEO and General Manager in the automotive and healthcare industries, he has led organizations through transformation, growth, and digitalization. Having lived and worked in China for two decades, Jochen bridges Western leadership with deep local insight. In his keynote, "When LinkedIn Meets WeChat: How CEOs Strategically Drive B2B Sales in China's Digital Era," he shares how social media and digital engagement are reshaping B2B selling — and how CEOs can turn digital presence into lasting business impact.
Tickets
VIA Optronics (Suzhou) Co., Ltd.
VIA Optronics (Suzhou) Co., Ltd. was founded in 2011 and is located at No. 185-50, Huashan Road, SND. It has a leased area of 18.7 mu, a registered capital of 4.7 million euros, and a total investment of 11.75 million euros, with 549 employees currently. VIA's main products include touch display for automotive central control systems and instrument panels, large-sized display for automobiles with Cold-Form process, and automotive rear-seat entertainment systems. The major clients are tier1 automotive manufacturers such as BMW, GM, Stellantis, and NIO, as well as consumer electronics suppliers like Dell.
VIA Suzhou is engaged in the R&D and supply of intelligent cockpits and components for new energy vehicles (NEVs). Its main NEV-adapted product is the large-sized curved touch display screen, which is applied in automotive intelligent cockpits. Key NEV clients include BMW i Series, Cadillac, Buick electric vehicles, NIO, Chery, Changan, and GAC.
The investor, VIA Optronics AG, was established in 2005 with its headquarters in Nuremberg, Germany. It has branches across Europe, Asia, and North America worldwide and was listed on the New York Stock Exchange (NYSE: VIAO) in September 2020. Website: www.via-optronics.com
伟亚光电（苏州）有限公司成立于2011年，位于高新区华山路185-50号，租赁占地面积18.7亩，注册资本为470万欧元，总投资1175万欧元，现有员工549人。公司主要产品为汽车中控和仪表盘触控显示屏、汽车超大尺寸玻璃冷弯显示屏、汽车后座娱乐系统等。公司主要客户为BMW, GM, Stellantis，蔚来等一流品牌汽车制造商以及Dell等消费电子供应商。
伟亚苏州为新能源汽车智能座舱及零部件开发设计和配套供货。主要产品为适配新能源汽车的产品为大尺寸曲面显示触控屏，应用于汽车智能座舱上，主要新能源客户为宝马i系列、卡迪拉克、别克电动车、蔚来、奇瑞、长安、广汽等。
投资方伟亚光电集团成立于 2005年，总部位于德国纽伦堡，在全球拥内有欧洲、亚洲和北美的分部，于 2020 年 9 月在纽约证券交易所上市（代码：VIAO）。
Disclaimer
Please note that DUSA European Association Suzhou will take photos for this event and may post them on our website and/or social media platforms. So, by attending this event you consent to DUSA European Association Suzhou taking and using such photos as described above.
Please contact info@dusa-eu.cn if you have any questions.
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