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Dear DUSA Members and Friends,

We are sorry to inform that due to some unforeseeable circumstances, the seminar "Risk Management in a 'VUCA' World" delivered by Dr Qiu-Yu Chen has to be cancelled.

The next session of IBSS online Brown Bag will be on Wednesday, the 24th of June and we welcome Dr Lin-Jia Zhang and he will deliver a session called "Tourism Destination Management."


Thank you very much for your patience and understanding and we look forward to seeing you all again soon.

The Seventh Session

Topic: Risk Management in a 'VUCA' World

Managing effectively in an environment marked by Volatility, Uncertainty, Complexity and Ambiguity (VUCA) is the timely topic addressed by Dr. Chen Qiuyu (Flora), lecturer at IBSS. The year 2020 has brought about an unprecedented need for risk management as companies around the world struggle to adapt to a 'new normal' disrupted by the global pandemic and other related factors.

Join the next noontime 'brownbag' online webinar as Dr. Chen will use a fascinating real-life case study into crude oil and the trading of WTI (West Texas Intermediate) futures to showcase the importance of risk management. She will then define key risk types -- including 'black swan' risk and 'grey rhinoceros' risk -- before sharing insights into minimizing the negative impacts of VUCA situations by identifying potential threats to business stability, then achieving a balance between risk-taking and return.


12:10 PM -12:50 PM, Wednesday, June 17, 2020


Registration will be accepted on a first-come first-served basis, with priority given to DUSA Members.

Link of seminar will be sent upon registration prior to the event. Please ensure your e-mail address is valid and try also to check your junk mail just in case.




  • Dr.  Qiuyu (Flora) Chen (Lecturer at the International Business School Suzhou (IBSS) at Xi’an Jiaotong Liverpool University)

    Dr. Qiuyu (Flora) Chen

    Lecturer at the International Business School Suzhou (IBSS) at Xi’an Jiaotong Liverpool University

    More Information

Further Details



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