Dear Valued DUSA Members,


We are delighted to invite you to attend CEIBS Global EMBA Master Class "Creating Global Market Opportunities from China" on April 17th in Suzhou.

About the Event

This event offers participants a master class complete with a case study and classroom- style discussion.


In today's intensely competitive marketplace, businesses often find themselves in a relentless struggle for market share. However, long-term success is not achieved by competing in crowded markets, but by creating new, uncontested market spaces. Through a case study on SHEIN and interactive discussion, participants will explore the principles of value innovation, uncover actionable tools and frameworks, and learn how to unlock new market opportunities. This session will provide a roadmap to drive growth by combining strategic creativity with operational excellence.

Key Learning Objectives

  • Learn Core Concepts of Value Innovation: Gain a deeper understanding of the concepts and frameworks that underpin successful value innovation.
  • Leverage China's Unique Advantages: Discover how companies can tap into China's distinct ecosystem and competitive advantages to design and scale value innovation strategies in a rapidly evolving global market.
  • Implement and Sustain Value Innovation: Learn best practices for overcoming organisational barriers, developing digital capabilities, and embedding value innovation into your company's strategy to maintain a competitive edge.

Who Should Attend

This event is open to professionals with a minimum of 7 years' working experience, including 4 years in managerial positions. It is designed for those who are considering applying to the Global EMBA, and those who want to have a deeper exploration into their potential fit with the Global EMBA.

The Global EMBA intake for this year will be commencing with the opening module this November, there is still plenty of time to secure a seat. CEIBS admission staff will be present at the event to meet with interested candidates.

Event Registration

This is a members exclusive event which means that the registration is only open to DUSA members. If you want to know more about DUSA, please feel free to contact Ms. Michelle Xu, DUSA Business Manager by E-mail: biz@dusa-eu.cn or phone: 1855 1283 058.

Speaker

  • Dr. Daniel Chng (Professor of Strategy and Entrepreneurship at CEIBS at CEIBS)

    Dr. Daniel Chng

    Professor of Strategy and Entrepreneurship at CEIBS at CEIBS

    More Information

Language

English

Agenda

Ticket

Organizers

DUSA Annual Partners

2024 DUSA Oktoberfest® Sponsors