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Design Thinking is a highly-efficient and systematic 5-phase innovation approach developed at Stanford University. Its main goal is to find simple solutions to complex problems. What Kaizen was for Manufacturing Design Thinking is for Innovation, combining lean and agile.

To come up with comprehensive solutions to complex business and social problems, business viability and technological feasibility must have to be addressed with appropriate tools and methods.

After more than 10 years of helping multinationals and medium-sized companies around the globe, we have iterated Design Thinking. Our Design Thinking Approach is greatly enhanced with the "Jobs to be Done" Theory, popularized by Harvard Professors Clayton Christenson and Tony Ulwick. It explains WHY people "hire" a certain product or service: mainly to get a specific job done. These specific "jobs" should be the unit of analysis. If we deeply understand the "real jobs" that our clients and users want to get done, then we are creating innovative products, services, new business and solve complex problems, that will add deep value to our internal / external users.

Learning Outcomes

In this workshop you will:

1. Develop an understanding about the Design Thinking 5-phase approach developed at Stanford University

2. Gain hands-on experience:

  • Empathy & Ideation: using "job canvas" and the 5 principles to explore opportunities for innovation.
  • Prototype: using "SAP Scenes" and "BUILT" tool to create quick prototypes and test with users.

Who Should attend

This program is for those aiming to build innovative products, services, business models, and organizational concepts using a creative, collaborative mindset. Participants from all industries, functions, and levels of experience are welcome to join this course. Bring your team, to learn how to amplify an innovation culture in your organization!


Language: bilingual


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Cancellation Policy

If you register for an event but can't attend, please do let us know in advance. If you cancel 2 days before the event, there will be NO cancellation fee. DUSA will charge 50% of the registration fee if you cancel within 2 days, and 100% for cancellation within 24 hours.