This survey is built upon two critical assumptions. First, there is a global divide between the advanced and emerging economies given their extreme contextual distances or gaps, so two distinctive business models and core competences are required. Second, all existing models of global strategy assume the supremacy of the original or first home, but we argue that a novel perspective is needed to bridge and leverage the two sides of the global divide.
The survey consists of six parts with sixty questions.
Part 1 - contains 18 questions
Part 2 - 6 questions,
Part 3 - 10 questions,
Part 4 - 16 questions,
Part 5 - 6 questions and part 6 - 4 questions.
It will take about 20-30 minutes to complete the entire survey.