Intercultural Communication and Collaboration

跨文化沟通与协作



The program contains a step-by-step approach by combining intercultural theory and practice to ensure a solid understanding of Western business culture and meanwhile enhance the cultural intelligence of participants. This program focuses issues facing participants and aims to solve cross-cultural communication and conflicts by applying methodologies such as case studies, cross-cultural game and role play to develop effective cross-cultural strategies.

本课程采用循序渐进的方式，结合跨文化理论与实践，旨在帮助学员扎实理解西方商务文化，同时提升其文化智力。

课程聚焦于学员实际面临的问题，通过案例研究、跨文化游戏和角色扮演等方法，解决跨文化沟通与冲突，并制定有效的跨文化策略。

Training Outline | 课程大纲

1. Introduction & Interaction | 介绍与互动

  • Understand participants' expectations and introduce program schedule. | 了解学员期望及介绍培训日程
  • Sharing of cross-cultural experiences | 分享跨文化工作经历
  • Goals of a cross-cultural training | 跨文化培训的目标与意义


2. What is culture? | 什么是文化？

  • Iceberg Model - behaviours, attitudes, values as cultural elements | 文化冰山模型——行为、态度与价值观等文化要素
  • What is culture and cultural intelligence? | 什么是文化与文化智商（Cultural Intelligence）
  • Stereotypes: internal and external perception | 文化刻板印象：内部认知与外部认知
  • Effective approaches dealing with cultural differences | 应对文化差异的有效方法


3. Working in a multi-cultural team | 在多元文化团队中工作

  • Main challenges working in multi-cultural teams | 在多元文化团队中工作的主要挑战
  • The collision of various cultural values | 同文化价值观之间的碰撞
  • Expectation and perception of the global team leader | 对全球化团队领导者的期望与认知
  • Expectation and perception of global team members | 对全球化团队成员的期望与认知
  • Effective strategies to build global team synergy | 建立全球团队协同效应的有效策略


4. The cultural comparison of various business cultures | 不同商业文化的比较

  • The comparison of cultures through the cultural map | 通过文化地图（Culture Map）比较不同文化
  • Communicating: low-context vs. high-context | 沟通：低语境沟通 vs. 高语境沟通
  • Evaluating: direct negative feedback vs. indirect negative feedback | 反馈：直接负面反馈 vs. 间接负面反馈
  • Leading: flat vs. hierarchical structure | 领导：扁平化管理 vs. 层级化管理
  • Deciding: consensual vs. top down | 决策：共识决策 vs. 自上而下决策
  • Trusting: task-based vs. relationship-based | 信任：任务型信任 vs. 关系型信任
  • Disagreeing: confrontational vs. avoids confrontation | 分歧：直接表达分歧 vs. 避免正面冲突
  • Time management: linear time vs. flexible time | 时间管理：线性时间 vs. 灵活时间
  • Individual positioning of each participant on the cultural map | 每位学员在文化地图上的个人定位


5. Cultural immersion for cross-cultural team work | 跨文化团队协作的文化沉浸体验

  • Barriers in cross-cultural communication | 跨文化沟通中的障碍
  • Factors to succeed in global collaboration | 全球化协作取得成功的关键因素
  • Attitudes and skills needed for smooth intercultural work | 顺畅开展跨文化合作所需要的态度与技能
  • What global team players could do | 全球化团队成员可以采取的有效行动
  • Effective solutions in solving cross-cultural misunderstandings and differences | 解决跨文化误解与文化差异的有效方法


6. Global meetings and communicating with Western partners | 全球会议及与西方合作伙伴的沟通

  • European vs. Chinese meeting cultures | 欧洲与中国会议文化的差异
  • European vs. Chinese decision-making process | 欧洲与中国决策流程的差异
  • Behaviors to present yourself and become influential in cross-cultural meetings | 如何在跨文化会议中有效展现自己并提升影响力
  • Different communication styles between China and Western culture | 中国与西方文化不同的沟通方式
  • Structuring information and convincing your global counterparts | 如何结构化表达信息并有效说服全球合作伙伴
  • Voicing opinion, argument and disagreement correctly | 如何恰当地表达观点、论据及不同意见
  • Dealing with mis-communication and misperception of commitment in agreement | 如何应对沟通偏差以及双方对"达成共识与承诺"的不同理解
  • Credibility, accountability and non-verbal communication across cultures | 跨文化环境中的可信度、责任意识与非语言沟通


7. Developing strategies for successful cooperation and action plan | 制定成功协作策略与行动计划

  • What we have learned during the training | 回顾本次培训中的主要学习与收获
  • How to transfer them into my day-to-day work routine | 如何将所学内容转化并应用于日常工作
  • How to better communicate and cooperate with my foreign colleagues in the future | 未来如何更有效地与外籍同事沟通与协作

Target Audience | 目标学员

Chinese staff working in MNCs or global teams

在跨国公司或全球化团队中工作的中国员工

Language | 语言

Chinese | 中文

Agenda | 日程安排

Trainer | 培训师

  • Eva Dong董金迎 (Trainer, Coach and Facilitator | 跨文化培训师、教练)

    Eva Dong董金迎

    Trainer, Coach and Facilitator | 跨文化培训师、教练

    More Information

Trainer Experience

Ms. Dong is a senior leadership and team effectiveness trainer with nearly 20 years of experience supporting Chinese managers in leading European and global teams. With a strong professional background in Europe, particularly Germany and close collaboration with Dutch and Northern European organizations, she brings a pragmatic, business-driven approach to international leadership development.


Her work focuses on enabling Chinese frontline and middle managers to lead European teams effectively, build trust across distance, and drive performance in matrix and virtual (Teams-based) environments. Rather than delivering standardized or theory-heavy programs, Ms. Dong specializes in highly customized, case-based leadership workshops built around real business and management challenges.


Ms. Dong began her career in Shanghai in 2004, supporting international assignees and global teams. In 2007, she relocated to

Germany, where she founded an intercultural and leadership consultancy and worked extensively with European companies. Since returning to China in 2013, she has supported Chinese management teams leading employees across cultures, including the Netherlands, Germany, and other EU markets.


She has designed and delivered leadership programs for multinational organizations in logistics, automotive, manufacturing,

pharmaceuticals, finance, and technology industries where operational excellence and people leadership are critical.


Her workshops typically address:

• Leading European employees with Chinese management styles

• Managing performance, accountability, and engagement

• Communication and decision-making expectations between Chinese and European teams

• Leading remote and hybrid teams


In addition, she advises leaders on inclusive leadership and unconscious bias to support respectful and effective team

collaboration.


Education

Ms. Dong studied Pedagogy and Sinology at the Quanzhou Normal University in Fujian and the East China Normal University in Shanghai. In Germany she completed courses in Cross-cultural Communication and Conflict Management at the Christian-Albrecht-University of Kiel.

Ms. Dong obtained her master's degree in Intercultural Management at Euro-FH University of Applied Sciences Hamburg.


Credentials

• Certified Intercultural Trainer, German Association of Crosscultural Trainers (dgikt)

• NLP Practitioner, International Association for Neuro-Linguistic Programming (IANLP)


Language

Native Mandarin, Fluent English/German


Client Portfolio

• Automotive: Volkswagen | Daimler | Porsche | Ford | GM | Scania | CATL | Continental | Jaguar Land Rover

• Healthcare: Bayer | Siemens | GSK | Eli Lilly | Johnson & Johnson | Fresenius

• Consumer Goods: ANG | Unilever | Adidas | Vorwerk | Charlotte Tilbury | Haier | Donnelley | PepsiCo

• Chemical Industry/Others: SABIC | BASF | Solvay | Evonik | DuPont | Disney | HSBC | General German Consulate


培训师经历

董女士是一位资深的跨文化培训师，拥有近20 年的在跨文化沟通、国际领导力发展和全球流动性管理方面的深厚经验。她长期致力于支持跨国公司（MNCs）在多文化环境中高效协作，特别擅长解决跨文化沟通障碍、文化冲突及协作低效等挑战。

她在汽车、制药、金融、科技与制造业等多个行业积累了广泛的实战经验，尤其擅长帮助中德、中美项目团队提升跨文化协作能力与个人影响力。客户包括多家世界500 强企业及德国"隐形冠军"公司。


核心优势与专长：

• 精通中德、中美跨文化沟通与项目协作

• 深入理解德国、美国及中国的商业文化差异与领导风格

• 擅长处理跨文化冲突、建立高效沟通机制与提升个人影响力

• 精通远程跨文化团队管理及多文化背景下的领导力塑造

• 多年支持德资和美资企业在中国的跨文化团队培训


职业背景：

• 自2004 年起，为派遣至欧洲、北美、中东、亚太及东南亚地区的经理人提供定制化跨文化培训

• 曾协助多家德国企业在华团队建立有效沟通与协作流程，并帮助总部更好理解中国团队工作风格


教育背景

董女士先后在福建泉州师范学院与上海华东师范大学修读教育学与汉学，打下了坚实的人文与教育学术基础。此后，她在德国基尔的基督教-阿尔布雷希特大学系统学习了跨文化沟通与冲突管理课程，进一步拓展了其在国际交流与跨文化研究领域的专业视野。

她随后在德国汉堡的欧洲应用科技大学获得跨文化管理硕士学位，深入研究全球化背景下的组织管理与跨文化领导力。


资质认证

• 德国跨文化培训师协会（dgikt）认证跨文化培训师

• 国际神经语言程序学协会（IANLP）认证NLP 执行师


语言能力

母语为中文，精通英语和德语


服务客户

• 汽车行业：大众汽车 | 戴姆勒 | 保时捷 | 福特 | 通用汽车 | 斯堪尼亚 | 宁德时代 | 大陆集团 | 捷豹路虎

• 医疗健康：拜耳 | 西门子 | 葛兰素史克 | 礼来 | 强生 | 费森尤斯

• 消费品：联合利华 | 阿迪达斯 | 福维克 | Charlotte Tilbury | 海尔 | 当纳利| 百事可乐

• 化工及其他行业：沙特基础工业公司（SABIC） | 巴斯夫 | 索尔维 | 赢创 | 杜邦 | 迪士尼 | 汇丰银行 | 德国领事馆

Registration Notes | 注册须知

  • There are limited seats for this training. Please register for it at your earliest convenience. | 本次培训席位有限，请尽早注册。
  • The e-invoice will be sent to you within 7 days after the training. | 电子发票将在培训结束后7天内发送给您。
  • This is a full-day event, and lunch will be provided. | 这是一整天的活动，中午会提供午餐。
  • Refunds will be given for cancellations received before 24 hours. No refunds will be granted if the cancellation is received within 24 hours before the training. | 活动开始前 24 小时以上取消注册，可获得退款。活动开始前 24 小时内取消的，将不予退款。
  • If you have any questions during the registration, please contact | 如您在注册中有任何疑问，请联系：Lya Chen, mobile phone: 180 5104 2137, E-mail: info@dusa-eu.cn

Tickets | 门票

** Lunch is included in the ticket price.

费用里包括午餐。

DUSA Annual Partners

2025 DUSA Oktoberfest® Sponsors

Contact us

If you have any questions please contact Lya Chen at info@dusa-eu.cn.