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How to Register

Dear DUSA Members,

The Suzhou Executive Academy (SEA) Spring-Summer Seminars provided by our annual partner: International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) now come to the March Session themed "Beautiful China".

The seminars that are composed of 7 sessions (see below) are open to DUSA members. Each member company may send one person free of charge per seminar. If there is more than one attendee, please refer to the flyer below. Events will be based on "first come, first served" principle.

Please note that registration via DUSA is suspended. If you want to take part in the SEA 2019 @ IBSS: Spring-Summer Seminars' Registration Package please register via link from IBSS, XJTLU:

Please follow the registration steps and then enter the promotional code "DUSA 2019 member".

Below are the themes of the 7 sessions:

  • 28th February: Digital Intelligent Transformation
  • 21st March: Beautiful China
  • 11th April: Challenges of China's Economic Transition
  • 25th April: Internationalization of China's capital market 

             (In cooperation with the Hong Kong Stock Exchange in Shenzhen)

  • 30th May: How to Motivate the Team in the Digital Age
  • 20th June: A Multidisciplinary Perspective on Big Data
  • 11th July: Design Driven Strategy


G54, BS Building, South Campus of

Xi'an Jiaotong Liverpool University, 8 Chongwen Road,

Suzhou Dushu Lake Higher Education Town, SIP, Suzhou

And if you have any questions or queries about any of these events or anything related to them you are welcome to get in touch with Ms. Nicole Yang ( or Mr. Douglas Shearer (

IBSS Business Engagement Team

Tel: 0512-81883262


March Session

Title: Beautiful China

The goal of building a Beautiful China has been recently recalled by President Xi in many of his speeches. What does it mean Beautiful China? It is only appearance or it is also linked to the concept of a having a more holistic approach which at the end is related to quality of life as a whole? What are the possible implications and opportunities that this idea of Beautiful China creates for the business environment? The aim of our seminar is to debate about these questions with an experienced and multidisciplinary panel of speaker. 

Time: 18:00 - 20:30, March 21, 2019


18:00 – 18:30 Welcome Reception (with refreshment)

18:30 – 20:30 Keynote Speech and Discussion

Further Details


  • Richard Hsu (Adjunct Professor at Tongji University, College of Design and Innovation)

    Richard Hsu

    Adjunct Professor at Tongji University, College of Design and Innovation

    More Information

  • Andrea Baldini (Associate Professor of Art Theory and Aesthetics at School of Arts of Nanjing University)

    Andrea Baldini

    Associate Professor of Art Theory and Aesthetics at School of Arts of Nanjing University

    More Information

  • Keping Wu (Associate Professor at the Department of China Studies at Xi'an Jiaotong-Liverpool University)

    Keping Wu

    Associate Professor at the Department of China Studies at Xi'an Jiaotong-Liverpool University

    More Information


Professor Roberto Dona

Professor Roberto Dona is an academic and business practitioner with vast experience of working in China. He is the Associate Dean for Professional Engagement and a Professor of Practice in Management at IBSS. He is also Honorary Professor at School of Innovation and Entrepreneurship of University of Chinese Academy of Science and Adjunct Professor at MIP Politecnico di Milano Graduate School of Business. Professor Dona has a strong international exposure having worked in Russia, Bulgaria, Argentina, the USA and China. His fields of interested are on Internationalization and Innovation Processes in Asia and their managerial implications.

Seminar Flyer



About SEA

The Suzhou Executive Academy (SEA) is a unique education platform created by International Business School Suzhou(IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) for business leaders in the Yangtze River Delta region. SEA events bring together a community of like-minded business and academic professionals and offer a global insight into a variety of business issues, as well as the unique access to a high-level executive network.

China's multifaceted economy combined with a complex and changeable regulatory environment is a mix of both opportunities and challenges for those who are doing business, working and studying in China. Thus, the SEA's mission is to seek out and to debate the most pressing and relevant business, economic and social issues nationally and internationally. Then, combine all of this with the latest academic points of view (created through in-depth knowledge and research) and the practical know-how of key individuals from public and leading private organisations.

The SEA is organized in regular evening seminars – one every three to four weeks from 6pm to 8:30pm - during which a topic is presented and debated among the participants in a friendly academic environment which allows managers and entrepreneurs to meet peers representing different industries in an open platform created to debate and discuss together common points of interest.

The SEA aims to become the focal point of the business community of Suzhou and the Yangtze River Delta region!

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