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How to tell good stories by short videos? How to manager your Wechat Channels ?

如何用"短视频"讲好故事- 如何经营好微信视频号


Planning, Shooting, Editing and Copy writing delivered by experienced Director& Project Planner



Undeniable, the era of short videos has arrived. It is the most direct, efficient and most popular way of information dissemination. also the most trending network method for young generations.





Target Audience | 目标对象

This course is suitable for the social media managers and specialists, digital marketers, brand managers, communication managers and specialists, PRs, internal marketing managers and HRs. 


Course Outline | 课程大纲

Session 1  How to produce short videos? | 浅谈如何生产短视频(小视频);

  • what is short video  什么是短视频
  • the features of short videos 短视频的特点
  • the reasons of making short videos为什么要做短视频(小视频)
  • how to manage the operation of short videos 如何做好短视频(小视频)的运营
  • how to get content involved with hot topics内容如何蹭热点
  • the key point of editing and not to do 剪辑的要点和如何避雷

Session 2 How to shoot short videos? | 如何拍摄小视频

  • the core points of documentary shooting纪实拍摄的核心秘密
  • whether posing is allowed or not摆拍是不是不被允许
  • case study(具体案例分析)
  • list of photographic equipment摄影器材设备清单
  • live demonstration: the lighting 现场演示:怎么打光
  • live demonstration: method of concealed recording 现场演示:隐藏式录音的方法

Session 3 E-Commerce live-streaming for enterprises | 企业自播电商3.0的风口


Chinese 中文




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If you register for an event but can't attend, please do let us know in advance. If you cancel 1 day before the event, there will be NO cancellation fee. DUSA will charge 100% of the registration fee for cancellation within 24 hours.

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